Wandering – Venture Craft

02/04/201802/12/2018/Amiel Kornel

Skillful Improvisation: The essential arts of venturing 0

Mastering these loose, on-the-fly improvisational arts requires practice and discipline. But investing in their development will provide guard rails against chaos in fast-changing environments rife with inchoate ideas, ill-defined products and projects destined for failure more often than success.

— , Wandering

02/04/201802/07/2018/Amiel Kornel

Joel Schatz: Applying patient and persistent venture craft 0

Early in the stories of successful entrepreneurs, pluck and luck (the formula popularized by Horatio Alger’s “rags-to-riches” novels of the latter 19th century) sometimes combine to ignite a catalytic spark. For most entrepreneurs, though, crafting a sustainable new venture also demands learning to apply the right incubation skills and tools at the right times.

— , Conversing, Tinkering, Wandering

02/03/201802/12/2018/Amiel Kornel

Jean “Django” Reinhardt: A mashup virtuoso 0

Audiences quickly forgave the young Romani guitarist’s frequent late arrival at concerts. His arpeggios, decomposed chords performed at breakneck speed, fluttered with the grace of hummingbirds. Phrasing, tempos, melodic variations and a stream of chromatic ornaments varied each time the virtuoso “Django” strummed a tune.

— , Conversing, Learning loop, Tinkering, Wandering

01/07/201802/07/2018/marine

The Learning Loop: Growing venture intelligence 0

An incubation platform mitigates risk by favoring learning. It allows the founding team to spin the startup’s learning loop, delivering intelligence about the offering and market. And it facilitates co-creation with customers and partners, helping to converge their shared understanding of the venture’s mission.

— , Learning loop, Wandering

01/07/201802/05/2018/marine

Maslow Theory: Investigating authentic demand 0

Abraham Maslow authored a positivist theory about human behavior that broke with the then-dominant psychoanalytical theories of Sigmund Freud which, while undoubtedly helpful to therapists and their patients, sought to explain mental dysfunction and pathology rather than healthy human motivations.

— , Learning loop, Tinkering, Wandering

01/07/201802/16/2018/marine

Maslow Applied: Blue jeans’ ascension into global icon 0

For Wild West miners and cowboys, riveted blue jeans addressed a fundamental need for durable workplace clothing. That alone was enough to ensure the product’s early success. Since then, the product’s life reflects its rise in the Maslow hierarchy of human motivations, making it a marketer’s dream.