Tools – Venture Craft

02/04/201802/12/2018/Amiel Kornel

Skillful Improvisation: The essential arts of venturing 0

Mastering these loose, on-the-fly improvisational arts requires practice and discipline. But investing in their development will provide guard rails against chaos in fast-changing environments rife with inchoate ideas, ill-defined products and projects destined for failure more often than success.

— , Venture roadmap

01/07/201802/05/2018/marine

Incubation Vectors: 3D venture craft 0

After using improvisational arts to explore, create, and dialog, venture craftsmen apply the science of adaptive planning to orient and align progress along the three fundamental vectors of the incubation sextant.

— , Conversing, Learning loop, Tinkering, Wandering

01/07/201802/07/2018/marine

The Learning Loop: Growing venture intelligence 0

An incubation platform mitigates risk by favoring learning. It allows the founding team to spin the startup’s learning loop, delivering intelligence about the offering and market. And it facilitates co-creation with customers and partners, helping to converge their shared understanding of the venture’s mission.

— , Venture roadmap

01/07/201802/06/2018/marine

Venture Roadmap: Navigating venture craft’s winding road 0

Venturers define fact-based roadmaps for incubating new businesses and strategies. The maps help clarify goals, delineate context, negotiate uncertainties, and recover from errors and setbacks. And they help coordinate ad hoc activities with structured analysis and planning. Art and science merge.

— , Learning loop, Wandering

01/07/201802/05/2018/marine

Maslow Theory: Investigating authentic demand 0

Abraham Maslow authored a positivist theory about human behavior that broke with the then-dominant psychoanalytical theories of Sigmund Freud which, while undoubtedly helpful to therapists and their patients, sought to explain mental dysfunction and pathology rather than healthy human motivations.

— , Learning loop, Tinkering, Wandering

01/07/201802/16/2018/marine

Maslow Applied: Blue jeans’ ascension into global icon 0

For Wild West miners and cowboys, riveted blue jeans addressed a fundamental need for durable workplace clothing. That alone was enough to ensure the product’s early success. Since then, the product’s life reflects its rise in the Maslow hierarchy of human motivations, making it a marketer’s dream.