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  1. Venture Craft
— , Venture roadmap
Posted on 01/07/201802/06/2018/marine

Venture Roadmap: Navigating venture craft’s winding road 0

Venturers define fact-based roadmaps for incubating new businesses and strategies. The maps help clarify goals, delineate context, negotiate uncertainties, and recover from errors and setbacks. And they help coordinate ad hoc activities with structured analysis and planning. Art and science merge.

— , Learning loop, Wandering
Posted on 01/07/201802/05/2018/marine

Maslow Theory: Investigating authentic demand 0

Abraham Maslow authored a positivist theory about human behavior that broke with the then-dominant psychoanalytical theories of Sigmund Freud which, while undoubtedly helpful to therapists and their patients, sought to explain mental dysfunction and pathology rather than healthy human motivations.

— , Learning loop, Tinkering, Wandering
Posted on 01/07/201802/16/2018/marine

Maslow Applied: Blue jeans’ ascension into global icon 0

For Wild West miners and cowboys, riveted blue jeans addressed a fundamental need for durable workplace clothing. That alone was enough to ensure the product’s early success. Since then, the product’s life reflects its rise in the Maslow hierarchy of human motivations, making it a marketer’s dream.

— , Tinkering
Posted on 12/25/201702/05/2018/Amiel Kornel

Kresse Wesling: Cobbling together luxury goods 0

Elvis & Kresse, a British maker of leather goods, loves scrap. Co-founded by an entrepreneurial couple in 2005, it has built a profitable and socially-responsible business by transforming tens of tons of fire hoses decommissioned by Fire Brigades across the UK each year into luxury products for consumers.

— , Wandering
Posted on 12/24/201702/11/2021/marine

Tzuri Gueta: Blending the art and science of entrepreneurship 0

If early adopters of a radically new product ideally include tastemakers, a designer of creative textiles, clothing accessories and jewelry couldn’t aim higher than Dior, Givenchy, Chanel and Armani. Israeli artisan-entrepreneur Tzuri Gueta counts all these giants of high fashion among his promoters.

— , Tinkering, Wandering
Posted on 12/24/201705/21/2019/Amiel Kornel

Isabelle Autissier: A seafarer adapts to nature’s challenge 0

The first woman to have sailed single-handed around the world, France’s Isabelle Autissier applied an unorthodox strategy to slingshot to the head of the next edition of the 27,000-mile ocean race four years later. But after taking a commanding lead, an unexpected event in the Indian Ocean forced her to hastily reconfigure her boat and resize her ambitions.

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