“As a venture capitalist, board member, and startup advisor, Amiel Kornel has seen plenty of startups win big — or die trying. Spinning Into Control shares with you everything he has learned about how an entrepreneur can combat the chaos that’s characteristic of nearly every startup, and put his or her company on the right path.”
Scott Kirsner, Boston Globe entrepreneurship columnist; and co-founder, Innovation Leader
“Amiel provides a compelling contrast to mainstream guides for entrepreneurs. He charts a course for, primarily, the founder as product visionary. He acknowledges that, for many startups, the path to success is winding, and often recursive. But it’s also a voyage of discovery and improvisation with, one always hopes, a fruitful ending. The book deeply resonated with my own experience as venture investor and serial entrepreneur. Recommended reading alongside more conventional treatises.”
Alex Osadzinski, Managing Director, Relias Learning; and active angel investor.
Formerly, entrepreneur at Sun Microsystems, Be, and Vitria, and VC at Trinity Ventures

“Amiel Kornel has been playing every role in the startup world for thirty years.  Here he shares what he’s learned—that while principles—‘lean’, ‘minimum viable product’, etc.—can be useful, the successful entrepreneur is a resilient artisan, never in equilibrium, always learning, even (or especially) from failure. The book teaches the skills, and the mindset, of benefitting from the many sources of feedback available to the startup.  Not only does the advice ring true (the book contains plenty of examples) but it will be especially useful to new entrepreneurs who fear that not getting it right the first time is doing it wrong.”
Chris Meyer, Founder and CEO, Nerve; and author of best-seller BLURStanding on the Sun, and two other business books

“Anyone involved in realizing startup projects — from independent, bootstrapping entrepreneurs to managers of corporate venture accelerators — will discover actionable insights that help them hone their craft. While much has already been written on entrepreneurship, Spinning Into Control breaks new ground by calling on founders to blend art with science. With empathy for the hard work of venture incubation, it spotlights the one skill most required, but often least developed, in the venturer’s toolkit, namely improvisation.”
Bill Hill, Founder and CEO, MetaDesign San Francisco; and member, Board of Advisors, Institute of Design at Illinois Institute of Technology
“What a fresh and natural look at what it takes to be successful as an entrepreneur. This book will help educators like myself teach ‘real-world’ entrepreneurship — as a craft that mixes both art and science. It also will enable a better understanding between all parties in the startup ecosystem. Kornel’s book informs founders, funders, advisors and corporate partners about the essentials of successful venture craftsmanship.”
Brett Bonthron, Digital Transformation Partner, Salesforce; and Adjunct Faculty, University of San Francisco School of Management

Spinning Into Control is really different from most traditional books on management and leadership and captures well the challenges of company building from the ground up.”
Eric Benhamou, Founder and General Partner, Benhamou Global Ventures
Co-founder of Bridge Communications and former CEO and Chairman of 3Com and Palm

“Amiel’s observations are super timely and amazingly topical. In my career as both early-stage and growth-stage investor, I’ve seen the conversation in venture capital shift towards scientific approaches relying on metrics and data-crunching, and/or the “competitive advantage” of declaring victories via mega-fundraising events.  Investors and entrepreneurs have forgotten the art of nurturing world-class teams and building truly enduring businesses. Venture investing requires both the art and the science. Amiel encourages entrepreneurs — as well as their investors and advisors — to return to a more holistic approach.”
John Gardner, Partner, ngp capital, Palo Alto (CA)

“Amiel has written a super interesting book around the thesis that successful entrepreneurs are more akin to improvisational artists than stalwart captains of industry. His book is filled with these anecdotes.”
Mark Dempster, Partner, Founders Circle Capital, San Francisco; and former Marketing Partner, Sequoia Capital, Menlo Park (CA)