The book

Even adaptive “lean” planning and experimentation cannot guarantee success when uncertainties are as great as a venturer’s ambitions. Instead of relying exclusively on such scientifically-grounded approaches, venture craftsmen artfully redirect the energy of startups that might otherwise spin out of control towards failure.

In Spinning Into Control, Amiel Kornel weaves together the stories of entrepreneurs like Sun Basket’s Adam Zbar, Minecraft’s Markus Persson, Y Combinator’s Paul Graham, and Metacode Technologies’ Joel Schatz, along with examples from beyond business, including legendary ocean racing sailor Isabelle Autissier, acclaimed urban designer Gerard Penot, and historical figures like gypsy-jazz guitarist Django Reinhardt. In a surprising discovery, Amiel shows how meeting challenges in a broad variety of fields rife with uncertainty relies on skillful improvisation.

” As a venture capitalist, board member, and startup advisor, Amiel Kornel has seen plenty of startups win big — or die trying. Spinning Into Control shares with you everything he has learned about how an entrepreneur can combat the chaos that’s characteristic of nearly every startup, and put his or her company on the right path. “
Scott Kirsner, Boston Globe entrepreneurship columnist; and co-founder, Innovation Leader